Analyze your competitors to better position yourself

Our competitive intelligence service allows you to gain an in-depth understanding of your competitors' strategies, moves, and innovations in order to adjust your positioning and make informed decisions.

Monitoring of Offers and Positioning

We continuously analyze the product ranges, services and positioning of your competitors:

• Analysis of their offers and USPs (differentiating arguments)

• Monitoring of product launches and innovations

• Analysis of the consistency between their messages and their target audiences

Objective: to identify areas of differentiation and anticipate their next actions.

Analysis of Commercial and Marketing Strategies

Understand how your competitors attract and retain their customers:

• Study of their pricing policies and promotions

• Observation of their distribution channels

• Analysis of their marketing and communication campaigns

Objective: to identify the levers they activate to gain market share.

Monitoring Strategic Moves

Stay informed about their key decisions:

• Partnerships, acquisitions, new markets

• Strategic repositioning and expansions

• Recruitment and signals of internal transformation

Objective: to anticipate their developments and adapt your strategy in real time.

Dashboards & Recommendations

We provide you with structured and actionable analyses:

• Alerts in case of major movements

• Strategic recommendations tailored to your market

Objective: to transform competitive information into a sustainable competitive advantage.

Why choose our service?

• Continuous and structured monitoring of your direct and indirect competitors

• Clear analyses to support your strategic decisions
  

• Personalized support tailored to your sector

• Indicative price: €2,000 – €6,000 / month

• Variables: number of competitors monitored, depth of analysis, strategic alerts and recommendations.